Branding and Designs

Branding and design are closely related concepts that both play important roles in the development and promotion of a product or service. So, to sum up, branding is about creating a unique identity for a product or service, while design is about creating visual and functional solutions that support that identity. Both branding and design are important for building a strong and successful brand.

Logo Designs

You can symbolically positively convey the meaning of your brand.

A well-designed logo builds trust by validating your professionalism and getting people to stick around. It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work. If your logo looks unprofessional, people will undoubtedly question how well you’re able to deliver your products and services. Create a strong logo to stand out to consumers, ensure they remember your brand and cultivate positive associations with you. Logos have a deep symbolic association connected to people’s memories and emotions. Invest in your logo design. It’s what matters most for increasing your credibility and pulling consumers in.

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Branding & Position

We can recommend workable strategies that can help your brand stand out from the crowd.

The key difference between branding and positioning is that branding is the process of creating a unique image of the company’s product mainly through brand logos, taglines and advertising strategies whereas positioning is referred to as acquiring space in the mind of the customer among competitors. Both branding and positioning are very important due to the heavy number of substitutes available in the market. How successfully the company can position itself and brand the products directly affects profitability and long-term survival of the business.

Print designs

Aesthetic and emotionally connect with your target audience with print designs that work!

Print design, a subset of graphic design, is a form of visual communication used to convey information to an audience through intentional aesthetic design printed on a tangible surface, designed to be printed on paper, as opposed to presented on a digital platform. Print marketing can help you stand out from the competition. Having effective, well-designed print marketing materials will contribute to the credibility of your business, and build brand recognition. Your branding creates a visual and emotional connection with your customers, and good design can be the reason people do or don’t buy from you.

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Social Media Poster Designs

From designing and developing content for posters for social media platforms, we can ensure that your SM poster spreads like wildfire online.

Social media poster design refers to the planning, development, and creation of visual content on social media platforms. They are one of the most cost-effective forms of advertising on the market. Posters allow you to spread your message to a wide audience far cheaper than radio, print or television advertising in a simple, easy and affordable way. Investing in design helps brands build recognition and create content that resonates with their target audience. Effective graphic design for social media provides support for brand recognition and connects your target audience with your business and services. Getting visual on social media can increase brand awareness and most importantly, grow your follower’s engagement.

Collateral Designs

Like every coin has a head and a tail, every story has a tale. We can help you tell your tale by using multiple marketing collaterals.

Marketing collateral helps you tell a consistent story to potential customers that will help your business in so many ways. It helps you explain your services in a way that is easy for the average consumer to understand. Brochures, sell sheets, case studies, and various other types of marketing collateral are extremely useful in guiding a sales conversation. By having marketing collateral, you’re telling a story and helping a prospect walk down a path with a piece of ammo for each step along the way. Collateral designs should be at the top of your to-do list of marketing. It also helps you close more deals and increase ROI. And without the help of a professional marketing agency, you won’t be able to tell that story as well.

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Portfolio Designs

We can create designs that will tell and can sell. We understand that your portfolio represents your brand, thus we ensure that you have a good portfolio.

A good portfolio will enable you to make connections, position yourself in the market and generate more sales. A marketing portfolio is a valuable asset for any business looking to expand its empire. Creating a marketing portfolio will help you hone your message and demonstrate that you can communicate in a digital space with images, words, and design. Having a strong portfolio will help you not only think about the value you offer but also demonstrate it quickly and with high impact. This can include any number of digital marketing channels, such as websites, ads, social media posts or campaigns, videos, email marketing, and more.

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If you have an idea for a business, but don’t know how to get started, Idea Factory can help. We offer business consulting and coaching services to help you turn your idea into a reality. Contact us today to get started.

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